Service 04 — Performance Marketing
Meta Ads & Google Ads Management
Spending an ad budget is easy. Knowing where it should go — and when to pull it — is the actual job. We run Meta and Google campaigns against real business numbers, not vanity metrics, and when the landing page is the problem, we fix the landing page instead of blaming the ads.
Capabilities
What's included in Performance Marketing.
- 01Meta Ads
- 02Google Ads
- 03Paid social
- 04Campaign strategy
- 05Creative testing
- 06Conversion rate optimization
Performance Marketing
The ad is one step. We look after all seven.
Most campaigns don't fail because of the ad. They fail at the page after the click, the offer, or the follow-up. We work on every step between a stranger's first glance and a customer's second order.
Platforms & Expertise
How We Work
A process built for momentum, not paperwork.
Listen
We learn how the business actually makes money, who buys and why, and what's been tried before. Most of the answers are already inside the company — someone just has to ask.
Decide
We agree on what matters most and what can wait. A short plan everyone understands beats a long one nobody reads.
Build
Brand, design, code and content get made by people in the same conversations, so nothing gets lost between teams.
Launch
We test on real devices before anything goes live, then stay close for the first few weeks — that is when the real problems tend to show up.
Improve
Then we watch what people actually do and keep adjusting. The first version is never the best version, and we plan for that.
FAQ
Performance Marketing questions, answered.
Which advertising platforms does Hyperlumes manage?
We run Meta Ads (Facebook and Instagram) and Google Ads, along with paid social, campaign strategy, creative testing and conversion rate optimization.
How do you measure whether ads are working?
Against real business numbers — leads, sales and repeat customers — rather than vanity metrics such as impressions or likes. Conversion tracking is set up so results can be traced from the ad to the outcome.
How often are campaigns optimized?
Campaigns are reviewed weekly. Weak ads and audiences are cut and budget is moved to what is working.
What if the problem isn't the ads?
Then we fix what is actually broken. Most campaigns fail after the click — on the landing page, the offer or the follow-up — and because the same team builds websites, we can fix the landing page instead of blaming the ads.
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