Consumer Retail — 2024
Heviluk
A red-and-white identity designed to convert.
Overview
A bold, high-contrast identity and storefront experience built for a consumer brand that needed shelf presence online and off.
One identity system, disciplined enough to hold together across packaging, storefront and checkout.
- Client
- Heviluk
- Industry
- Consumer Retail
- Year
- 2024
- Services
- Brand Identity, Packaging Direction, E-Commerce Design, Shopify Development
01 — The Requirement
Heviluk was launching into a retail category where every shelf and every feed is already loud. They needed an identity and a storefront that could get noticed in a five-second scroll.
02 — The Challenge
Loud alone isn't enough — plenty of consumer brands go bold and still blend in. The mark had to be distinctive on sight, and the storefront had to actually convert the attention it earned, not just look striking.
03 — The Approach
We built the mark around a strict, saturated red-and-white system — deliberately narrow rather than flexible, so it would be instantly recognizable instead of merely on-brand.
04 — The Process
Every rule for the identity — where the mark sits, how much red is too much, what the packaging language looks like — was written down early and carried straight into the Shopify build, so nothing drifted once different people were touching different parts of the project.
05 — The Solution
Every touchpoint — product pages, checkout, packaging direction — was designed to reinforce the same unmistakable red-and-white language.
06 — The Result
The brand now reads the same whether someone finds it on a shelf, in an ad, or at checkout — which wasn't true of the category before.