Design Studio — 2023
Valam Design
A wordmark and website as considered as the work it represents.
Overview
A confident typographic identity and portfolio site built for a design studio whose website needed to meet its own standard.
A studio's own site, held to the same standard as the client work it showcases.
- Client
- Valam Design
- Industry
- Design Studio
- Year
- 2023
- Services
- Visual Identity, Website Design, Website Development
01 — The Requirement
As a design studio, Valam's own website was the one project where mediocre wasn't an option — it's the piece every future client would judge the rest of the work against.
02 — The Challenge
A studio can't launch with a site that looks like a template, but it also can't over-design its own portfolio to the point where the work on display gets lost behind the interface around it.
03 — The Approach
We built a sharp, geometric wordmark and a minimal, typography-led layout, then spent most of the effort making sure the interface stayed out of the way of the projects themselves.
04 — The Process
Every screen got reviewed against one question: would this hold up if it were our own portfolio, not a client's. That bar stayed the same from the first wireframe to the final build.
05 — The Solution
Every layout decision was made to keep attention on the portfolio, not the interface around it.
06 — The Result
Valam's site now does what a studio's site should — reads as proof, not just a portfolio.